This certificate course is offered by the Institute for Advertising Ethics (IAE).

IAE's Green Shield is the advertising industry’s first social science-guided curriculum to protect professionals and companies against the dangerous and deceptive marketing practice of greenwashing. Participation in this training course is a critical step towards ensuring the highest ethical performance across our industry.

The Green Shield curriculum consists of 4 modules designed to provide a comprehensive overview of greenwashing. We start by defining greenwashing. Then, across the three modules that follow, we examine various types and examples of greenwashing, as well as industry-leading examples that set the bar for responsible environmentally-themed communications.

The course typically takes about 45 minutes to complete.

What you'll get:

• Access to toolkit resources to design ethically sound sustainability messages
• A badge to display on LinkedIn
• Access to a community of learners and topic experts who are interested in combating greenwashing

This course is 100% free and there is no cost to display your badge on LinkedIn. Tell your friends!